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Leah talks with Michele Payn of Cause Matters ( www.causematters.com ) an organization that educates people about farming and gives farmers a voice. Known as one of North America’s leading experts in connecting farm and food, she serves as a resource for people around the plate. Michele encourages all of her clients and audiences to find people’s hot buttons and speak their language – whether it’s growing the conversation between farm gate and food plate, developing strategy, or building an advocacy plan.